Don’t put all of your eggs in one basket: Jimmy Darmody makes the mistake of forming a rival operation that would assume control of Atlantic City’s bootlegging operations from Nucky. Similarly, we should be careful as PR professionals to set high but achievable expectations that will help our clients’ business. Don’t promise what you can’t deliver: Rothstein protégé Lucky Lucciano makes an ill-timed deal with some drug dealers, but the enterprise fails, and that puts him at a disadvantage to – and in the debt of – Rothstein. We need to know the local press that cover our clients frontwards and backwards. Similarly, PR professionals need to have their home turf covered. Nucky had built up trust with the local press, allowing him to put out his side of the story in a timely (though manipulative) way. He immediately uses a press conference of Atlantic City reporters to pin the blame for recent murders on this enemy gang, promising that they are being apprehended for questioning, and leading to an election victory for his Republican friends. 
Know your home base well: At one point, Nucky Thompson strikes a deal with Arnold Rothstein that gets him the location of a rival bootlegging gang in Philadelphia.
ROTHSTEIN BOARDWALK EMPIRE SERIES
There is probably nothing we should emulate from a group of gangsters and bootleggers a s portrayed on HBO’s hit series Boardwalk Empire.īut after having just watched season 3 on DVD (season 4 is now airing on HBO), it seems to me that there are certainly life lessons from Boardwalk Empire we can learn that apply to PR and business in a general way. I’ll freely admit that the premise of this post is a bit of a stretch. Five lessons for PR professionals from Boardwalk Empire By Erik Arvidsonįive lessons for PR professionals from Boardwalk Empire
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